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Polk Study: Online Vehicle Shopping Influences Dealership Choice

Consumers who use the Internet to shop for a new vehicle spend an average of 18 to 19 hours researching new and used vehicle purchases, according to the recent Automotive Buyer Influence Study...

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Ad Summos, Polk Sign Online Automotive Agreement

Southfield-based Polk and New York City-based Ad Summos Tuesday announced an agreement giving Ad Summos access to Polk’s automotive information, helping the company provide insight into whether...

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Study Finds Women More Interested In Cars; Less Interested In Going To Showroom

DETROIT (WWJ) – When it comes to buying cars…..a new study finds that women are intimidated by the process. WWJ’s Rob Sanford says the findings of the report done in England might be surprising. The...

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Survey: Fuel Economy Most Important Car Buying Factor

DETROIT (WWJ) -  With fuel prices at near record levels, consumers are driving less and contemplating a move to smaller, more fuel-efficient vehicles, according to recent survey by Consumer Reports....

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Michigan Vehicle Buyers Will Get Tax Break

By David Eggert, Associated Press LANSING (AP) - Buying a new car? You might want to wait until Dec. 15. Starting then, you will pay less in sales tax on a car purchase in Michigan because the value of...

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End Of Year Shapes Up To Be Prime Car-Buying Time

By Tom Krisher, AP Auto Writer DETROIT (AP) - If the spirit of giving — or of treating yourself — has inspired you to buy a car this holiday season, you’re in luck. Many local auto dealerships are...

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